Aldi has trademarked ‘Shop & Go’ with the Intellectual Property Office (IPO), paving the way for the potential launch of a cashierless store format.
The discounter filed the trademark application yesterday and Retail Week understands it could be connected to Aldi exploring its own cashierless store format, in the same vein as Amazon Fresh, which opened its first UK store in west London in March.
Exact details of the trademark are thin, and the patent could also relate to possible new in-store scanning devices for customers, in the mould of Sainsbury’s SmartShop or Asda Scan & Go, or even the development of a customer facing app.
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