Discounter Aldi has launched a back-to-school fund to support struggling families, with three quarters of parents admitting they “worry about covering the costs at the start of the academic year”.
As part of the fund, Aldi said it would give away £100 Aldi vouchers to parents throughout September to “help out with the costs of everyday essentials following the back-to-school period”.
The discounter will also donate £20,000 to good causes focused on “supporting children”, including school and nurseries through Neighbourly, their community giving platform.
The announcement comes as Aldi research found that parents spend over £100 per child during the back-to-school period and 73% of those surveyed are worried about covering those costs.
Liz Fox, national sustainability director at Aldi UK, said: “We know the back-to-school period can be a real pinch point for family finances, especially after having to contend with keeping the kids entertained during the summer school holidays.
“As the UK’s lowest-priced supermarket, we’re committed to doing whatever we can to support parents in making their money go further and that’s why we’re giving parents an extra helping hand via our Back-to-School Fund this September.
“We’re giving our customers the chance to apply for vouchers to help parents cover the cost of packed lunches and other essentials they’ll need to stock up on throughout the school year.”
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