‘Classic comfort foods’ top Waitrose food trends report
In a year dominated by the cost-of-living crisis and pressure on disposable incomes, Waitrose customers sought solace in familiar foods.
In a survey of 2,000 UK adults, 32% said that they regularly turned to classic dishes such as shepherd’s pie and macaroni cheese to feed their families while making sure they make ends meet, according to Waitrose’s 2023 food report.
Already have an account? Sign in here
