Co-op has launched its ‘biggest ever campaign’ to reintroduce the cooperative model to shoppers
C-store specialist the Co-op has launched a multimillion-pound campaign to “encourage the UK into [becoming] a nation of cooperators”.
The ‘Owned by You. Right by You’ campaign launches today, after a survey found that over 50% of UK consumers admitted to not understanding what it means when a business is a cooperative or a mutual.
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