Lidl attracted more than 1.3 million customers and grew sales by almost 25% in the run-up to Christmas.
Lidl sales soared by 24.5% year on year for the four weeks prior to December 25, 2022, as shoppers switched from “more expensive traditional supermarkets”.
The discounter pulled in an extra £62.8m from shoppers looking to cut costs by reducing their festive food spend.
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