More on Lidl
‘Keeping it real is essential when venturing into social commerce such as TikTok Shop’
Lidl has become the first grocer to sell through TikTok Shop. Its approach is a good example of how retailers can best use the platform, says Kantar’s senior client director Daniel Fanshawe
Aldi ups pay for second time in a month on back of Lidl’s increase
Value grocer Aldi has announced a further pay rise for staff, just a month after originally revealing a higher rate.