Discount supermarket Lidl has revealed plans to invest £70m in long-term contracts as part of its commitment to support British vegetable farmers.
The new investment in contracts of up to three years will give farmers tasked with supplying Lidl’s winter veg staples, including carrots, parsnips and swedes, “the certainty and security to invest in their operations”.
The move is part of Lidl’s commitment to ‘Backing British’ as it looks to support local farmers against challenging weather conditions and foster sustainable partnerships.
The investment in long-term contracts is part of Lidl’s broader £17bn injection into the British food industry by 2025. The discounter currently works with over 650 suppliers across the country and sources over two-thirds of its produce from the UK.
Paul Gibson, buying director at Lidl GB, said: “As the whole market faces challenges, including unpredictable weather patterns, our decision to transition suppliers to longer contracts underscores our commitment to supporting local producers. Not only is it an investment in the quality and consistency of our supply chain, but it’s also a testament to our dedication to the British food industry.”
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