M&S targets family shoppers with expanded value food range and lower kidswear prices

Marks & Spencer foodhall

Source: Marks & Spencer

Marks & Spencer is targeting family shoppers with an expanded range aimed at value-focused shoppers.

Expanding its Bigger Pack, Better Value range to over 90 products, M&S said it’s tailoring the new range to meet the needs of families, which is a rapidly growing segment for the retailer.

 

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