The Co-op set to launch in-store food magazine

The grocer’s new free publication will be bi-monthly and feature recipes, meal ideas and be used to communicate “value messaging”, the grocer said.

Publisher River has been awarded the contract for the million-circulating Co-operative Food magazine, which will be available to shoppers at larger Co-operative food stores and other Co-operative societies including Midcounties, Midlands and Anglia Regional. The magazine will also be available on The Co-operative Food website.

The Co-operative Food’s head of market Helen Nunn said: “In-store magazines are proven to drive sales and our multi-channel approach will ensure maximum reach for our content by allowing us to communicate with our customers on a number of different levels.

“Through a competitive tender process River proved that they have the credentials and understanding of brand fit to deliver a class-leading suite of assets and we’re delighted to be working with them.”

River will create a tablet edition of the magazine which will be released simultaneously, its chief executive Nicki Murphy said.