Harrods has unveiled an interactive window campaign to encourage its customers to experience its iconic store via the five senses.

The retailer's window campaign for spring 2008 features interactive props and elements that encourage customers to enjoy the sights, tastes, sounds, touch and smells of the luxury store.

There are 60 window displays, featuring items such as strawberries, champagne bottles and horses created by the Harrods creative team and design group Elemental Design.

The strawberry window is decorated with a vinyl image of a pile of strawberries with chocolate topping, with a 3D strawberry outside the window and strawberry lollies for window shoppers to take away.

Elemental Design head of marketing Nicola Metzger said: "Interactive windows are the future of window display. It is all about creating brand experiences that truly engage target customers and make them remember a brand.”

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