The Boots Media Group will allow the retailer’s supply partners to create targeted advertising campaigns based on data from Boots’ Advantage Card loyalty scheme, which has 17 million active members shopping at 2,300 stores and online. 

Boots said the new service will help brands “maximise ROI” on advertising spend by giving brands the ability to reach their target customers across Boots’ digital platforms, stores and other third-party channels including on social media.