Q&A: Elemis’ global president on becoming the number one British skincare brand
As Elemis opens its first standalone store in the UK, co-founder and global president Noella Gabriel talks to Retail Week about the new shop, appealing to all generations and what’s to come for the skincare brand in the future
Elemis has been around since the 1990s and, even with a product range largely focused on an older demographic, has managed to remain relevant with the TikTok-obsessed Gen Z crowd.
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