Aldi has overtaken Waitrose to become the country’s sixth largest supermarket, according to the latest Kantar figures.
The German discounter Aldi has notched up 5.3% market share in the quarter ending March 29, compared with Waitrose’s 5.1%.
Aldi achieved sales growth of 16.8%, the highest rate of growth in the sector, although slower than its recent performances.
Its upmarket rival’s sales increased 2.9% during the period and Waitrose has grown sales in an unbroken run dating back to March 2009.
Aldi joint managing director of buying Giles Hurley said: “Our unique ability to offer UK shoppers outstanding quality products at everyday low prices is key to driving our growth as reflected in recent Kantar Worldpanel figures showing our 5.3% market share and our position for the first time as the UK’s sixth biggest supermarket.”
Kantar Worldpanel head of retail and consumer insight said Fraser McKevitt: “Aldi has recorded double-digit sales growth for the past four years and is now Britain’s sixth largest supermarket with 5.3% of the market.
“Growth has been fuelled by over half a million new shoppers choosing to visit Aldi this year and average basket sizes increasing by 7%.”
Total till roll – consumer spend
| 12 weeks to March 30, 2014 | 12 weeks to March 29, 2015 | |||
|---|---|---|---|---|
| £m | Market share (%) | £m | Market share (%) | |
| Total grocers | 25038.10 | 100.00 | 25289.40 | 100.00 |
| Total multiples | 24507.87 | 97.88 | 24769.54 | 97.94 |
| Tesco | 7166.36 | 28.62 | 7189.33 | 28.43 |
| Asda | 4367.25 | 17.44 | 4317.92 | 17.07 |
| Sainsbury’s | 4133.70 | 16.51 | 4143.29 | 16.38 |
| Morrisons | 2782.60 | 11.11 | 2764.06 | 10.93 |
| The Co-operative | 1533.62 | 6.13 | 1507.07 | 5.96 |
| Aldi | 1147.73 | 4.58 | 1340.74 | 5.30 |
| Waitrose | 1249.04 | 4.99 | 1285.89 | 5.08 |
| Lidl | 844.46 | 3.37 | 947.02 | 3.74 |
| Other multiples | 747.44 | 2.99 | 740.41 | 2.93 |
| Iceland | 535.69 | 2.14 | 533.83 | 2.11 |
| Symbols & Independents | 530.23 | 2.12 | 519.86 | 2.06 |
Meanwhile, Lidl’s 12.1% sales growth has moved it to a 3.7% share of the market and Sainsbury’s is back in growth for the first time since August 2014 after a 0.2% sales bump.
Tesco also grew sales by 0.3%, while Asda and Morrisons sales declined by 1.1% and 0.7% respectively as all the big four recorded a decline in market share.
Tesco’s market share has dipped from 28.6% to 28.4%, Asda recorded a decline from 17.4% to 17.1%, while the market share at Sainsbury’s dropped from 16.5% to 16.4% and Morrisons’ share edged down from 11.1% to 10.9%.
Fraser McKevitt added: “The changing structure of Britain’s supermarket landscape is illustrated by two facts.
“Firstly, the so called discounters Aldi and Lidl now command a combined 9% share of the market. In 2012 the same two retailers only accounted for 5.4% of grocery sales. Secondly, the 72.8% share taken by the biggest four retailers is now at the lowest level in a decade.”
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