Video: Dixons logistics director Tim Allinson explains its supply chain strategy for Christmas

The Currys and PC World owner expects to receive 5,000 orders for next-day delivery on Boxing Day and will also pick 10,000 of its products to deliver to store from its central distribution centre in Newark on Boxing Day.

Dixons UK logistics director Tim Allinson is bullish on the retailer’s prospects for the festive period.

He told Retail Week at the Newark centre: “We have got the stock, we’ve got the staff, we’ve got the equipment, we’ve got the trucks so bring on the sales.”

Allinson said the space it allocates in its warehouse for white goods has increased since Comet collapsed and disappeared last November. Last year Dixons opened a 40,000 sq ft marquee and an old aircraft hangar as temporary warehouses and has retained the space this year.

Allinson said: “It has changed significantly in terms of the space we have and the space we need for that increase in white goods. We have to be very agile and get our planning right.”

He also outlined the retailer’s plans to reshape its supply chain over the next five years. As part of a programme internally dubbed Project Venus, Allinson said he is conducting a “full end-to-end review of how to make it more efficient”.

He said: “We’re looking at how we might tweak the structure to make our deliveries from suppliers more little and often and almost a food model. We will also look at whether there’s a way of improving forecasting.

“We will also conduct a review of the customer proposition to find gold service at a brilliant cost. It might be time to invest a little to get the proposition right whether it’s same day or next-day delivery.”

The retailer has cut costs from its supply chain in the last year by closing several distribution centres and add 44% more capacity at its 1.5 million sq ft Newark facility.

Dixons is also exploring options to increase the amount of rail freight used for inbound, own-brand products from Southampton and Felixstowe.