Rewe Group’s Austrian supermarket division Billa has started rolling out its convenience store concept by opening the second Billa Box store in Innsbruck. The store covers just 540 sq ft, which compares with the 1,615 sq ft pilot store in Vienna, which was opened in November last year. Rewe plans to open another Billa Box by the end of the year at the Klagenfurt central railway station.
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