French retailer Carrefour’s Indonesian franchisee, CT Corp, is to expand its private-label range in response
to demand.

At present the retailer offers about 3,000 private-label SKUs but needs to increase its offer to meet the 5% to 10%demand increase recorded each year.

Private label represents 7.5% of the product portfolio, and 60% of the range is made up of non-food.

Topics