Toys R Us is to open pop-up stores in malls and shopping centres and inside its Babies R Us shops as it tries to revive Christmas sales this year.
The speciality toy retailer plans to open nearly 350 such shops in the US and Puerto Rico by early October, giving it about 1 million sq ft of extra selling space during the festive season. The pop-up stores in malls and shopping centres will each be about 3,990 sq ft in size. The stores will close in mid-January.
Pop-up shops should provide a good opportunity for retailers to take advantage of vacant shopping space over the key Christmas period. HMV is planning a similar move in
the UK.
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