All Levi’s articles
One of the most well-known and respected denim brands in the world, Levi’s are sold across the globe both in the company’s own stores and wholesaled to other retailers. Levi Strauss &Co was established in 1853 after German founder Levi Strauss emigrated to San Francisco during the Gold Rush to open a dry goods business to serve the small general stores of the American West.
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Innovation of the WeekLevi’s has launched personalised shopping experience on Amazon’s Alexa
Innovation of the Week is a series highlighting retail initiatives that have caught the eye of our team.
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NewsFormer Walmart boss McKenna co-chairs study to uncover secrets of successful retail teams
Former Walmart and Asda director Judith McKenna is to join rugby coaching legend Sir Clive Woodward to identify what makes a great store team.
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NewsLevi’s sees ‘nothing but opportunity’ in Asia as it eyes expansion
Levi’s president Michelle Gass has said there is “nothing but opportunity” in Asia for the fashion giant as she outlined its international expansion plans at Retail’s Big Show in New York this weekend.
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NewsLevi’s CEO Chip Bergh to retire as successor lined up
Levi’s chief executive Chip Bergh is set to retire from his role and will be succeeded by the fashion retailer’s president Michelle Gass in January.
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NewsLevi’s trials AI-generated models to ‘increase diversity’
Fashion retailer Levi’s has announced it will trial the use of AI-generated models in a bid to “increase diversity of models that shoppers see”.
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NewsLevi’s sales rise as direct-to-consumer gains momentum
Levi’s has reported a revenue boost for 2022 as its direct-to-consumer sales rise and demand for denim holds up.
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Opinion‘Rising cost of living will test whether shoppers prioritise purpose-led purchasing over price’
Retailers that can combine value for money and purpose will be best placed to succeed now and in the long term, argues eBay UK general manager Murray Lambell
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DataRanking: The top 20 retailers to work for in the UK in 2022, according to employees
Recipe box subscription business Mindful Chef, which focuses on healthy eating, has emerged as the top retailer to work for in the UK, according to employee reviews.
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AnalysisPushing your purpose, driving diversity and reinventing stores – the best of WRC 2022
Ahold Delhaize, Nike, Ikea and Currys – the big names and key takeaways from WRC 2022
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NewsRetailers pile pressure on Visa and Mastercard fees in legal battle
A group of retail brands including Superdry and AllSaints are seeking compensation from Visa and Mastercard over historic transaction fees.
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AnalysisRetail 2022: 59 CEOs reveal strategy for the year ahead
Leaders from Gymshark, Currys, Pets at Home, Levi’s and Beauty Pie are among 59 chief executives that have spoken to Retail Week in-depth about their 2022 strategy as part of a major new report
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NewsRetail Connected 2021: Hear from Mars and Ikea as day one kicks off
More than 100 speakers from around the world, including leaders from Alibaba, Walgreens Boots Alliance, Adidas, Levi’s and Shopify, will take to the virtual stage throughout this week at our new digital event.
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NewsRetail Connected 2021: Global insight from Walgreens, Levi’s and Shopify
More than 100 speakers from around the world, including leaders from Walgreens Boots Alliance, Adidas, Levi’s, Shopify and Asda, will take to the virtual stage at our new digital event in April.
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NewsLeading retailers pledge to take action on diversity and inclusion in 2021
Following a year where business’ D&I agendas have come under scrutiny, 16 brands including M&S, New Look and Sainsbury’s Argos have partnered with Retail Week’s Be Inspired programme to promote diversity and empower their teams.
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AnalysisSix ways Amazon, Levi’s and more are transforming their businesses
With retailers forced to rethink their operations to meet new customer demand, cut costs and ultimately survive, RWRC’s latest report reveals where retailers should be placing their time, money and energy in the year ahead.
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InterviewInterview: Levi’s new boss on taking the reins mid-pandemic
“I don’t know if you can see but I’ve got a denim butterfly in a frame behind me,” Levi’s vice-president for European retail Richard Hurren says excitedly, pointing to the background of the video call conducted from his living room.
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NewsWatch: Google and Levi’s partner on a wearable tech-embedded jacket
Google and Levi’s have created a denim jacket with embedded technology in a bid to increase wearable tech’s appeal to shoppers.
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OpinionComment: Levi’s and Vans give to get back
Vans and Levi’s provide two brand experiences that show what retailers could do if they want goodwill and additional sales.
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GalleryStore of the week: Levi’s, Regent Street
Doing things in a flagship is easy. Money is usually available and the labour to turn a vision into reality is also normally on hand.
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GalleryStore of the week: Levi’s, Champs Élysées, Paris
Levi’s flagships are generally worth taking a look at, if only to see what the latest thinking in dealing with the brand’s heritage might be.