Luxury department store Liberty has unveiled its new look as it embarks on its “Retail Renaissance”.

The iconic London store has been revamped to include a broader offering of exclusive top-end brands from around the world. It also features a sleek new store layout in sympathy with the famous period features of the Great Marlborough Street building.

The makeover marks the start of the “Retail Renaissance” project outlined by chief executive Geoffroy de La Bourdonnaye to improve product, the in-store experience and customer service levels.

The store comprises innovative concepts to attract style connoisseurs in a bid to reverse falling profits at the retailer.

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