All Marketing & branding articles – Page 14
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Retail VoiceThree challenges facing retailers – and why data-driven decisions are essential
As we move out of the pandemic, there is a trio of key steps retailers must take to protect themselves, says Judith McCandless, head of retail at Board International
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NewsAsda poaches KFC executive as chief customer officer
Asda has hired KFC executive Meghan Farren as its new chief customer officer.
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GalleryStore gallery: M&S fashion makeover at Westfield Stratford City
Third-party brands, style changes accelerated by Covid and inclusive in-store messaging all feature at M&S’s Westfield Stratford store, encapsulating the retailer’s latest thinking as it seeks to bolster its fashion credentials.
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DataData: Sales soar as Amazon toasts most successful Prime Day ever
Amazon has had its most successful Prime Day in the event’s history, with the tech giant raking in an estimated $11.2bn (£8.0bn) in sales during the two-day event.
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NewsM&S survey: Half of consumers say families ‘unrecognisable’ from 20 years ago
Changing views about families are creating new product opportunities and marketing considerations, research by Marks & Spencer has revealed.
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Retail VoiceBrand health and your business: is your brand fit for the future?
Brands must ensure they inspire excitement and a sense of belonging to stay relevant, says Richie Heron, vice-president for product methodology at Toluna.
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NewsCarrefour launches customer data platform for third-party brands
Grocery giant Carrefour, one of the world’s biggest retailers, has unveiled a shopper data, personalisation and media platform designed to enhance customer insight and relationships.
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DataHow Whole Foods, Abercrombie and REI are embracing data-driven success
Retailers have learned that they must be as agile as possible to adapt to consumer trends and where possible get ahead of the curve. Here, we lay out four ways data can tackle the toughest business challenges and power agility in times of uncertainty.
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NewsJohn Lewis makes key hires to drive transformation programme
Department store group John Lewis has made three appointments to its top team who will play crucial roles in its turnaround strategy.
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Retail VoiceStaff livestreams will usher in the era of the anti-influencer
If you think influencers are all style and no substance, it’s time for associate livestreams to take their place, says Richard Willis, RVP solution consulting for EMEA and APAC at Aptos.
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NewsWatch: John Lewis puts price centre-stage for first time in Anyday campaign
John Lewis has unveiled a marketing campaign for its new Anyday brand, which for the first time puts product prices at the heart of the push.
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NewsDixons Carphone rebrands all UK businesses as Currys
Dixons Carphone has brought its four businesses together to become Currys.
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Retail VoiceLoyalty is up for grabs – five ways marketers can adapt to shifting shopper habits
Getting to the heart and soul of what your consumers want is key. Catalina UK vice president and managing director Premal Patel shares five strategies that can help build genuine long-term loyalty with a personal touch
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NewsPrimark boss insists ‘fashion is back’ as lockdown easing takes effect
Shoppers filled their baskets with the latest styles as well as staples at Primark when the retailer reopened, signalling hopes of a return to more normal life post-pandemic.
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Retail VoiceWhy affiliate marketing should be on your shopping list
Affiliate marketing is one of the most effective ways to promote your brand – and with 80% of retailers already using it, it’s an essential technique to increase revenue and awareness, writes Webgains head of UK sales Steve Dean.
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AnalysisThree ways to market with purpose
Here we crystallise the learnings fromCX Decoded into five key steps to create a first-class customer experience proposition in order to drive sales and profits in 2021 and beyond.
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NewsOcado aims to slash plastic use with own-label refresh
Pureplay grocer Ocado has launched a refresh of its own-label range, targeting a reduction in plastic use, introducing new lines and updating its logo and packaging.
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OpinionKatie Bickerstaffe: ‘Why M&S is unlocking the power of alumni’
Few would argue the benefits that come from an engaged workforce, particularly in retail, which is fundamentally a people business and the UK’s biggest private-sector employer.
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Retail VoiceThree strategies retail brands should adopt now for success
Last year will go down as one of the toughest recorded by retailers. But learning from businesses that thrived can help brands plan for success.