Alibaba-owned global marketplace AliExpress is launching its Singles Day event in the UK from November 8 to November 18 with exclusive deals on offer.

AliExpress 11.11 Global Shopping Event (1)

Source: AliExpress

The ‘shake and win’ feature will allow customers to receive rewards and deals

The global shopping festival, also known as 11.11, gives shoppers access to a range of deals, with AliExpress discounting a range of products on tech, home, accessories, fashion and beauty.

The event features discounts of up to 80% off, with the event running for a full week before continuing with Black Friday and Cyber Monday deals to December 3.

This year, AliExpress will bring new features to “enhance the shopping experience”, including a shake-and-win opportunity where customers can shake their phones once a day to receive rewards and deals.

It will also see the return of the livestream with AliExpress hosting its first fashion livestream show on November 10 at 8pm via the AliExpress app and TikTok channel.

A four-hour livestream will also be available every day at 12pm from November 12 showcasing budget-friendly products.

The launch of this year’s Singles Day in the UK arrives after a survey of 2,000 Brits showed that 25% of them never buy gifts for themselves. 

AliExpress UK general manager Bonnie Zhao said: “The 11.11 Shopping Festival, which starts on November 11, kicks off an extended festive shopping period, with deep discounts on an incredible selection of popular brands and trending products. 

“We are committed to providing a seamless, fun shopping experience, especially during the busy festive period.”