Matt Henderson (Rangespan)
Comments - Page 3
In addition to customer engagement, editorial content can help retailers appeal to premium brands, that might not otherwise be willing to trade with a retailer normally associated with low priced product.
A couple of things important to note on this topic:
Firstly, there are a huge number of companies, including large retailers, that have offshore headquarters but have a far greater proportion of staff and operations based in the UK than Amazon. Boots, for example. Yet articles almost always focus on 3 or 4 US firms instead of "British" institutions like Boots.
Secondly, tax rates should be expressed as a percentage of profits, not sales (for example, Tesco's tax in FY2012 divided by sales was 1.3%). Amazon's profit margin is very low, so even if all of Amazon.co.uk's sales had the UK corporate tax rate, the amount of money would still be a tiny % of sales).
I do think a level playing field, at UK tax rates, would be best. But all the ill-feeling is being heaped on Amazon, and this is a much wider problem.
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Commented on: 16 May 2013
Editorial content online: What do retailers need to know?