Groupon overhauls UK site as it vies to become online marketplace

Changes include a prominent search bar at the top of the page for customers to find the offer they are looking for as Groupon aims to get shoppers to browse its site regularly rather than responding to email offers.

The revamped site, which Groupon said had a “sophisticated, uncluttered look” has robust search filters to enable customers to drill deeper into specific categories based on their interests.

Groupon EMEA senior vice-president Tamer Tamar said he wants the site to become a “destination”.

He said: “In the four years since Groupon launched in the UK, the number and variety of deals have grown rapidly. Groupon UK has added thousands of new deals across local, product and travel in the last year alone. Our new site and mobile apps mean you can quickly find exactly what you want to do or buy, anytime, anywhere.”

Other changes include merchant landing pages, even when there is not a deal on the site, improved images and curated collections of deals based on moments in time, like Christmas.

The redesigned website was first rolled out in the US in November last year. Groupon has also updated its iPhone and Android apps to include a tab that lets customers see deals available in their area.