‘The days of indiscriminate special offers and generic promotions are numbered’

Mark-Given

Technology and loyalty are the keys to a truly personalised customer offer focused on value, says Sainsbury’s chief marketing officer Mark Given.

Personalisation has been talked about a lot in retail in recent years. Get it right and it’s the holy grail – something which should delight customers while making sure marketing spend reaches the right people.

But how can you genuinely personalise what you offer an individual customer when as a business you’re serving millions of customers every single week? It’s a challenge many retailers will have wrestled with. 

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now