Davenport, who left HelloFresh in December, will take the reins from Seidenberg this month, Retail Week can reveal.

Seidenberg, who has been at the helm of the online marketplace since April 2018, was diagnosed with brain cancer earlier this year and will be stepping down from the role to focus on her health.

Notonthehighstreet chair Darren Shapland said: “Barrie has led the transformation of the company over the last 15 months and has significantly increased momentum in the business. Through Barrie’s leadership, the business now has a strong foundation for growth, supported by a skilled leadership team, with experienced additions including a new chief technology officer, chief financial officer and chief product officer. The board would like to thank Barrie for her expert leadership, and we wish her our heartfelt best as she focuses on her health.”