The shift to remote working accelerated by the Covid-19 lockdown has created an opportunity for retailers to attract talent from farther afield than might previously have been the case.

While it’s not unknown for senior executives to live at the other end of the country from their employer, or even overseas, the pool of those willing to be away from home for days on end in order to maintain a presence in the office has understandably been small.

Geography has historically been a critical factor in whether a candidate considers applying for a position in the first place and is often a decisive factor in whether they accept it.