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A double hit for the retailer today - fewer customers spending less money. It is still in decline which is a grave concern for a business that replies on volume to drive its EDLP strategy. There’s simply nowhere to hide with a resurgent Tesco, a rapidly improving Morrisons in their heartlands and the discounters – with their ambitious expansion plans - hot on their heels and no sign of a slowdown.

We believe that Mr Clarke and his team have a very big job to do in wooing not only customers back – but also suppliers onto the Asda agenda.