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This is a non story. No professional retailer ( this excludes online) would ever take the risk of variable pricing outside of promotional events and even then the risk of upsetting customers would be too high if fully extended .

The first commentator mentions peak pricing on airlines based on demand which we have seen for some time however they moved on to time pricing, book early and get a cheap ticket, book late and its expensive. When on board you often find many empty seats so it is clear that it is not based on demand at all.

The outcome is no one trusts any airline to act in an honest fashion .

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