Report comment

Not sure you've described it properly in my opinion. The selling team are customer focused, and the buying team are supplier focused. Its supposed to recognise that the operational structures often make for a worse customer experience.

E.g sell products in aisles based on how they are procured so you can have owners for "chicken" and a different owner for "wine" - but as a customer you might want support in understanding which wine goes with chicken etc.

these selling roles are supposed to ensure the categories are customer focused in their collaboration and offer