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Have to say I can't see a hell of a lot of 're-structuring' going on. Everything appears to be same as it ever was. The only difference is that they now have leverage in negotiations with landlords.

I thought the pre-pack was largely dead, but this is a slick move by a company who I think got well out of their depth. JD just wanted an outdoors brand and instead of embracing the quirkiness of GO they simply applied the same branding and merchandising processes as every other outdoors store.

I've always like GO, but what made them special was diluted when they were acquired by JD. They no longer seem to have a point of difference, unless you include the faux discount card, an idea that should have been retired years ago and now actually puts me off shopping there.

Many of their earlier stores were cheap and cheerful affairs in off-prime locations that other operators would never have looked at. Could these 'inflexible leases' be the new shiny stores they opened recently? If so it's hardly surprising that the landlords were intransigent.

Perhaps, now they have the opportunity, it's time for JD to take GO back to their roots.