Report comment

Please fill in the form to report an unsuitable comment. Please state which comment is of concern and why. It will be sent to our moderator for review.

Comment

Wasn't Wilf at HMV when they spent a fortune changing the HMV logo from "HMV" to "hmv" (and "WATERSTONES" to "waterstones")?
Even today, you see HMV stores with both the old and the new logos. So wasn't the change a waste of money? (Also, WATERSTONES reverted back to their old logo - albeit without the ' !!).
If you're going to invest in a logo change, make sure it's worth doing, and then execute the change quickly. Otherwise, it just isn't worth doing!

Your details

Cancel