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Tesco got taken to the cleaners, what did they 49% buy of? A name that doesn't mean anything to the customers (its named after a coffee shop in Covent Garden in the 17th century.) No special formula for food or coffee, no unique design. For a lot less they could have come up with a nice name and learnt the coffee business and most importantly owned 100%. The Tolleys's are probably off to sell ice cream to the Eskimos.

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