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Ikea (Strategy)

IKEA OXFORD STREET-5 credit David Parry - PA Media

Ikea’s trial of a peer-to-peer marketplace for second-hand Ikea furniture not only provides the retailer with opportunity to make revenue from the resale of its own products but also aligns with its sustainability goals. Ikea Preowned is being piloted in Madrid and Oslo but could be rolled out globally.

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Ikea

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