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Ikea (Strategy)

IKEA-Hus-of-FRAKTA-4-RN

Ikea opens a pop-up store in London celebrating its iconic blue Frakta bag, situated next door to its new Oxford Street site. The “Hus of Frakta” offers bag personalisation, curated products, and reflects the retailer’s commitment to affordable, stylish design. The pop-up will be open until March 2025.

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