All Social media articles – Page 8
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AnalysisShoppable and UG videos set to define marketing in 2020
User-generated content and interactive video can help businesses win the hearts and minds of online shoppers, new research from Retail Week has revealed.
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AnalysisAO.com and Lush setting the video benchmark
AO.com and natural beauty brand Lush are among the businesses named video leaders by Retail Week and Brightcove in the new Video Oscars report
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InterviewInterview: Meet In The Style’s Adam Frisby – a CEO with influence
In The Style founder Adam Frisby is no stranger to the world of TV and influencers. His £40m fashion brand is built upon celebrity tie-ups with reality TV stars, including Love Island winner Dani Dyer and ex-Geordie Shore star Charlotte Crosby.
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NewsZalando: ‘Instagram will be our biggest competitor’
European fashion retailer Zalando has said it has an unconventional competitor in the likes of photo-sharing app Instagram as the social platform moves further into the online retail space.
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NewsInstagram boss reveals online retail plans
The head of Instagram has laid out his long-term vision to tap into the social media app’s user base and move further into the online retail space.
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AnalysisAnalysis: Six rules for retail's new normal
Former Game chief executive Ian Shepherd, author of Reinventing Retail: The New rules that Drive Sales and Grow Profits, defines six rules for retailers to abide by to navigate the new normal of our industry
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AnalysisInfographic: 44 retailers reveal transformation priorities
Store estates will shrink in the future, with a shift towards building community hubs, Facebook will defy the naysayers to deliver the most value and new tech such as in-store robotics will be in demand.
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AnalysisAnalysis: How to treat your retail superfans
It’s not just pop idols or sports stars that attract superfans. Retailers have a contingent of hyper-engaged followers too. How can retailers take advantage of this brand love?
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NewsYoox Net-a-Porter launches shoppable Instagram accounts
Yoox Net-a-Porter is launching a service that will allow its customers to purchase products directly through its Instagram accounts.
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NewsLush axes all UK social media channels
Lush is set to close its UK Instagram, Facebook and Twitter accounts by the end of the week, saying it is “tired of fighting with algorithms” and doesn’t want to “pay to appear” in customers’ feeds.
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NewsInstagram trials in-app payments in the US
Instagram is trialling a checkout feature in the US that will allow for users to purchase items and manage orders on the app for the first time.
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NewsM&S to team up with Britain's Got Talent
Marks & Spencer has launched its first ever TV sponsorship deal with ITV’s flagship entertainment show Britain’s Got Talent.
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AnalysisAnalysis: What happens when retailers get political?
Retailers have traditionally remained neutral on political and societal issues, but times are changing. Should your brands take a stance on contentious matters?
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AnalysisConsumer 2019: The future of the social shopper
With experts predicting 2019 will see a major shift in how consumers engage with retail brands socially, we reveal the key trends every retailer needs to know to captivate audiences.
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AnalysisHow Birchbox uses content to punch above its weight
Birchbox has upgraded its website in a bid to become the beauty shopper’s best friend, and a resulting uplift in sales is not be sniffed at.
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AnalysisAnalysis: The murky world of influencer marketing
Influencer marketing is big business, with everyone from fashion retailer Boohoo to Marks & Spencer turning to social media titans. But what are the risks?
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AnalysisRetail Reimagined: Welcome to the beauty store 2.0
In the latest instalment of our Retail Reimagined series, Grace Bowden explores the beauty store 2.0.
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VideoWatch: Inside Instagram's London pop-up
Instagram launched its first UK pop-up store to showcase its commerce capabilities. We spoke to the platform’s head of brand development about its retail ambitions.
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AnalysisAnalysis: Is the end of the website nigh?
A website is now a retailer’s biggest – and most important – shop window, but new ways of online browsing call into question its very future.
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AnalysisAnalysis: Facebook's plan to rip up the retail rulebook
It may only have been an application to the US Patent Office, but it is one that indicates Facebook has big plans to revolutionise ecommerce.
