Alo Yoga: how the brand’s bizarre marketing is funding its brick-and-mortar explosion
As luxury activewear brand Alo Yoga opens doors to its first flagship store in the UK, Retail Week takes a closer look at the brand and its super-exclusive marketing approach to taking on giants like Lululemon
Theatrics are part of a cleverly designed marketing plan by the brand to give it appeal to wannabe influencers across the globe.
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