Asda teams up with Decathlon for new sportswear partnership

Asda and Decathlon have joined up to bring over 480 sporting products to George.com, the biggest product launch on its website to date. 

The launch will include a range of sporting goods including clothing, shoes and sports accessories. 

The move comes after Asda previously partnered with Decathlon to include 22 Decathlon concessions in stores.

George.com senior director of online trading Michael Rowles said: “The expansion of our product ranges online is a key focus for us, so to be able to bring products from a trusted retailer like Decathlon marks a significant milestone for us.

“We’re delighted to be able to bring hundreds of new Decathlon products to our website for customers to shop. We look forward to sharing more exciting plans to bring products from more of our partners to our website as we head into next year.”

The retailer also recently announced its partnership with Europe’s largest dropshipping platform, Virtualstock, to bring products from more partners to George.com.

The partnership will allow Asda to grow its third-party offering and expand its ranges, with more partnerships expected in 2025.