Decathlon UK launches first clothing rental collection

The collection includes 18 different ski and hiking jackets and trousers for women, with sizes ranging from six to 16. Hirestreet will then offer rental periods of four days, 10 days and 30 days, and will also provide accidental damage cover for minor wear and tear.

Rental costs for each item will range from £15 to £50 for a four-day period, while the items typically retail for between £60 and £200.

The initiative is aimed at those seeking a sustainable alternative to purchasing clothing for a ski trip, while increased interest in staycations and the outdoors over the pandemic is also expected to drive demand, according to Hirestreet.

Hirestreet has also teamed up with retailers such as M&S, Asos and French Connection. Founder and chief executive Isabella West said: “Demand for rental fashion boomed in 2021 and customers are now looking to hire items for more than just formal occasions. For many of us, who ski infrequently, renting ski-wear makes a lot of sense: it’s high in price, bulky to store and rarely used.

“Decathlon has been a market leader in sportswear for decades and we share similar values to sustainably make clothing – be it sportswear or fashion – accessible to everyone and with the planet in mind. We are proud to be partnering with Decathlon for their first-ever UK rental collection.”

Decathlon rental manager Sharon Poulter said: “Renting our textile products is a new venture for us, and one that we’re excited to be sharing with Hirestreet. It is another way in which we are making sport more accessible – through convenience, price point and flexibility, all while reducing our impact on the planet. 

“Renting ski wear was an obvious starting point, but we expect to expand our offer in the future to make getting active even easier and more sustainable.”

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