Fanatics boss outlines goal-scoring tactics in Europe having conquered the US
Fanatics is a celebrated name among sports fans around the world. Licensed merchandise, collectibles, betting and online gaming – the business does it all, with a reach of 100 million global sports fans in more than 180 countries
As the US-based company expands its reach overseas with its first media and retail partnership with Sky Sports in the UK, Jack Boyle, Fanatics global co-president for direct-to-consumer (DTC), talks to Retail Week about the company’s key to success, global expansion and its biggest competitors.
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