Immersive retail start-up Future Stores is opening its flagship store on Oxford Street on October 30.
The 4,682 sq ft store is located at 95 Oxford Street, spanning a full street block, and will combine media, retail and digital performance marketing to create a hybrid retail media platform.
The group said the space will help brands “captivate audiences, drive impactful marketing campaigns and generate sales”, while also creating 40 jobs in store.
It will offer an “ever-changing” rota of well-known brands across a variety of industries. These brands will be able to book the space and showcase their offer to the hordes of people on the street.
Future Stores founder and chair Ariel Haroush said: “We looked around the globe to find the ideal location for our very first store. With a rich heritage Oxford Street and London were always top of the list.
“As we move towards the opening in the autumn, not only are we delighted to create 40 new jobs, but also look forward to changing the face of retail, through a concept that asks why the high street can’t be as dynamic as your Instagram feed – ever changing, ever engaging and that is exactly what we plan to deliver with this world first.”
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