By Caoimhe Gordon2021-10-19T14:10:00
M&M’s new flagship in the heart of Berlin presents visitors with digital experiences inspired by the store’s location in the colourful German capital.
The store, located on the city’s well-known shopping street Kurfürstendamm, spans 33,000 sq ft across three floors and was created in partnership with external brand transformation group Landor & Fitch.
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