Ann Summers has converted its shop windows to its new Easter ‘Pleasure Hunt’ campaign, which focuses heavily on its iconic Rampant Rabbit.

The retailer transformed its Bluewater store last week and filmed the process.

Ann Summers is offering £10 off its famous Rampant Rabbit sex toy during the Easter period.

Ann Summers is one of many retailers to try to capitalise on the consumer spending surge over the Easter holidays where £4.36bn is predicted to be spent, according to research from Conlumino and ecommerce firm Webloyalty.

Ann Summers converts its Bluewater store for Easter

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