Dutch retailer Suit Supply opened its second store in the UK last week at Westfield London.
The two-floor, 400 sq m store is almost totally different from its first store, on Vigo Street in central London, which opened earlier this year.
This store has wood-block flooring, high gloss, red and brown wooden mid-floor fixturing and a number of sado-masochistic graphics set on outsize light boxes around the perimeter. At the front of the store there is a tailor's work area where shoppers can have their suits altered while they wait.
Visual merchandising touches include suited black mannequins sporting black feathered-wings and a tie wall, composed of small white boxes each containing a tie.
As well as its two UK stores, Suit Supply trades from 23 outlets in the Netherlands, three in Belgium and one in Lithuania.
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