Data: Top 10 retailers ranked for best online UX
Retail Week’s inaugural Ecommerce 2021 report surveyed 1,000 UK shoppers to discover which retailers are winning in UX, where the new consumer is starting their online journey and what is driving them to purchase
Which retailers and brands do consumers rate the highest for providing the best online shopping experience? And what can the industry learn from them in order to drive conversion and loyalty as ecommerce penetration skyrockets?
These are just two of a raft of pressing questions tackled in Retail Week’s inaugural Ecommerce 2021 report, published today, which delves inside the mind of the new breed of online shopper in these most extraordinary of times.
Surveying 1,000 UK consumers across all age groups, the report explores exactly how today’s consumers like to shop online and where and what they expect as standard from retailers’ ecommerce strategies.
Produced in association with ChannelAdvisor and Webgains, the report also examines what part social, search and marketplaces play in the shopping journey.
The top 10 retailers ranked by online UX
When asked, with zero prompts, to name the retailer that currently delivers the best online shopping experience, almost 50% of consumers said Amazon.
They cited reasons such as “it’s secure and I feel safe buying from them”, “the option to have Prime next-day delivery on some items”, “extensive customer reviews”, “great selection of products” and “a fast checkout process”.
49% of consumers named Amazon as the retailer that delivers the best digital UX
Although Amazon was deemed to have the best online UX by 487 of the 1,000 shoppers, the report reveals that many other retailers also gained plaudits from consumers for their ecommerce shopping propositions.
Marketplace eBay ranked second place with 76 nominations and was commended for its choice of products and low prices, and was regularly marked highly because it is “easy to use” in the eyes of consumers.
The same term was used frequently by survey respondents to describe another pureplay, Asos, which ranked in joint third position with Tesco (29 nominations). Asos was talked up for its speed and range of delivery options, and because it is “updated often”.
Multichannel retailers John Lewis Partnership (fourth place with 23 nominations) and Tesco received credit for “a slick interface” and “good pictures of products”, respectively, highlighting online consumers’ keenness for good functionality combined with a nice look and feel.
So how can retailers measure up to the UX of these businesses?
The report reveals what consumers rate as the most important factors when it comes to online UX, and, importantly, outlines where to prioritise focus.
Download your free copy of the report today to gain essential insights into how to win consumer attention online, convert them into paying customers and keep them coming back for more.
You will uncover:
- The part marketplaces and social are now playing in online brand discovery
- How retailers are investing to win in search and how you too can create an impactful SEO strategy
- What market-leading UX looks like and why it matters
- The vital role data and personalisation should play in your online strategy
Love this report? Why not book in one of our experts to present the findings to your team, examining what they mean for you and your business? Contact Isobel Chillman at isobel.chillman@retail-week.com
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