The tech giant unveiled its free Grow My Store service, which is available to all retailers through the Think With Google platform, at the World Retail Congress in Amsterdam today.

Google’s latest tool will allow retailers to assess the performance of their ecommerce sites, help them understand consumer habits and demands, and provide guidance on how they can improve.

Grow My Store assesses eight main metrics including the amount of product information offered on a retailer’s website, whether or not it provides details of bricks-and-mortar locations, the flexibility of its delivery options and how personalised the website is.