Ikea exec says AI is ‘enhancing, not replacing’ creativity in its retail operations
An Ikea executive has said that AI is “enhancing, not replacing” creativity in its retail operations, as the technology can boost the customer experience.
Speaking at The Edge Summit in London today, Ikea’s chief architect Garima Singh pointed to the retailer’s initiative dubbed ‘Ikea Kreativ’ as an example of enhancing creativity.
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