‘In belt-tightening times, prioritising your digital business is critical’

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Where should retailers invest for value that can endure beyond this economic downturn? Brian Kalms, managing director at AlixPartners, explores the priority areas

New data-led capabilities in customer or product management may not have always been the priority they are today. But in 2023 and beyond they will be crucial in shaping boom-or-bust decisions

 

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