Poundland extends frozen food offer to 60 stores
Poundland is expanding its offer of frozen and chilled food ‘shop-in-shops’ across 60 stores in a bid to cash in on the growing food-to-go market.
The value retailer will roll out the offer, which includes 400 items from frozen fish to luxury yoghurt, to 20 stores this month and a further 40 by June.
Branches in locations including Nottingham, Gateshead and Bradford will see the retailer’s extended range of frozen and chilled food offer introduced after a successful pilot at five stores in Derbyshire and Yorkshire.
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