

Ecommerce has exploded over the past year leaving retailers scrambling to redefine their online strategies to take advantage.
Online sales surged to a record high of just over a third of total sales during the spring lockdown, according to the Office for National Statistics. And, with the country now in lockdown for the third time, retailers are under even greater pressure to redefine their online strategies and capitalise on the explosive growth of ecommerce.
Where are consumers starting their online shopping journeys? How can search and social be leveraged to reach consumers? What does great digital UX look like? What will ensure customers remain loyal?
Accelerating Ecommerce Week will give retailers the answers.
Running from February 8 to 12, 2021, RWRC is bringing you insights and opinions from top retail leaders and experts across a series of free in-depth articles, the new Ecommerce 2021 report and two days of free virtual events to help you attract and retain shoppers in the crowded online market.
Across the week, we’ll share need-to-know findings from RWRC’s latest survey revealing how 1,000 UK consumers are shopping online and what they expect as standard from retailers.
Alongside free access to our new report and content analysis, we are giving you a free pass to two virtual morning masterclasses each incorporating three events and a networking session on February 9 and February 11 from 10am to 12.30pm. You can also watch on demand after the events have finished.
The first masterclass – ATTRACT – will take a deep-dive into how to win consumer attention and get eyeballs on your business.
The second – RETAIN – will focus on how to keep customers coming back and sustain an online community of loyal shoppers.
Register to watch the virtual masterclasses ATTRACT and RETAIN on demand.
Consumers are moving online rapidly and now is the time to capitalise. Do not miss Accelerating Ecommerce Week.
ATTRACT
Our first virtual event of the week takes place on February 9 where we are bringing you a packed morning masterclass on winning the first frontier of ecommerce – increasing eyeballs on your business.
Check out the agenda below and watch on demand.
Session | Summary |
---|---|
10:00-10:10 - Welcome from Ascential CEO Duncan Painter |
The first step to success online is winning customers and having control over and the ability to use first-party data. Hear from Ascential CEO Duncan Painter as he discusses how you can acquire global customers in the crowded ecommerce market, building on exclusive insights and learnings. |
10:10-10:50 - Social and influencers: How today’s consumers discover brands online |
Speakers: Trinny London chief marketing officer Shira Feuer; EGO Shoes marketing manager Sophie Sharkey; DLA Piper partner Ruth Hoy Social media, influencer marketing, third-party links… the path to purchase is no longer linear and there are myriad online channels where consumers can discover retailers and brands. Reaching customers on their new shopping journeys isn’t without its challenges. With so much competition online, it can seem daunting to try and gain attention from new customers. What low-cost, high-gain investments can retailers make to reach customers on the new path to purchase? What social media channels and influencer strategies should retailers be using? And how can retailers use these channels to convert browsers into buyers and create online brand communities? Find out at this panel discussion where we will be joined by retailers and brands who have broken through the noise. |
10:50-11:20 Achieving brand cut-through: How to win in an uber-competitive online landscape |
Retail has revolutionised this past year with the consumer shift to online resulting in never-ending choice and an oversaturated market. How can retailers cut through the noise and benefit from increased access to customers, increased traffic and, all importantly, increased commercial returns? With online competition ramping up even further in 2021, brand discovery is crucial for retailers to survive and thrive. In this keynote, Shopify managing director of EMEA Shimona Mehta will advise on how retailers – old and new – can capture consumer attention and win in this new digital-first world. |
11:20-12:00 - Marketplace matters: How to tap into a captive audience |
Speakers: Trouva co-founder and Thrift+ NED Mandeep Singh; Wakuda co-founder Albert Larter; Fruugo head of partnerships Phil Booker; Joe & Seph's co-founder and director Adam Sopher Marketplaces are putting retailers in front of global consumers at crucial moments in their shopping journey. With marketplaces, retailers can work smarter – not harder – by leveraging their already acquired customers. So, which marketplaces should you be using? With 63% of consumers in key markets using Amazon to start their online shopping searches, should retailers only be looking to the ecommerce giant or broadening their horizons? And what are the challenges and opportunities of marketplaces? At this closing session of day one of Accelerating Ecommerce week, join RWRC as we explore how to put a successful marketplace strategy in motion and help you navigate the platforms surging in popularity with consumers worldwide. |
12:00-12:30 - Networking |
Want to speak to other retailers and brands and find out how they’re shaping their ecommerce strategies for 2021? Now’s your chance. A rare opportunity to network with your peers in the absence of physical events, we’re bringing together attendees live over Google Meet breakout rooms to discuss and learn from one another. It’s Chatham House rules so we encourage you to share openly and encourage debate. Open to retailers only. |
RETAIN
Our second virtual masterclass of the week takes place on February 11 and will equip you with insights to garner customer loyalty in the changeable online market.
Take a look at the agenda below and watch on demand.
Session | Summary |
---|---|
10:00-10:10 - RWRC Welcome |
Many retailers invest heavily in customer acquisition, while ignoring the, in many ways superior, benefits of customer retention. Getting your existing customers to spend more with you is often a more profitable route to growth. To mark the second day of events of Accelerating Ecommerce Week, RWRC head of insight Lisa Byfield-Green will explain why acquiring customers online is just the beginning. Using exclusive research from RWRC’s Ecommerce 2021 report, she will reveal where retailers should be investing in their ecommerce strategies for growth. |
10:10-10:40 - Delivering digital UX: Quick wins to keep customers coming back |
It is unquestionable that excellent online user experience (UX) is important to customer retention, yet many retailers are struggling to offer the UX shoppers demand and are not aware of, or quantifying, the impact on their businesses. This is especially the case as the effects of the pandemic continue to be felt. How can retailers optimise their websites for UX? What is best practice and what platforms should retailers be investing in to deliver a digital experience that keeps customers coming back for more? Tune in to this fireside chat where Retail Week reporter Rosie Shepard will be speaking to Seasalt omnichannel director Will Charnley as we explore what good online UX looks like. With the Cornish fashion and lifestyle retailer now generating approximately two-thirds of its sales online, with 95% growth online over the five weeks to January 2, 2021, Charnley is well placed to discuss how retailers can navigate a course of digital transformation. |
10:40-11:20 - Making personalisation pay: Delivering relevant experiences to unlock customer loyalty |
Speakers: Coveo product manager Andrea Polonioli; Coty vice-president, ecommerce and digital, for North America Christina Rapsomanikis; Pret a Manger global digital trade director Alex Chisholm; Heal's customer and ecommerce director David Kohn Online personalisation at scale is a key focus for most consumer brands, not only to drive revenue and conversion for the business but, importantly, to drive relevance for the shopper. While personalisation alone is a proven means of turning fickle shoppers into loyal ones, in 2021 relevance is crucial to giving personalisation potency. It’s no longer just a question of knowing who the customer is; it’s about understanding the wider context – the why – behind their site visit. Data, AI, machine learning and other technologies are enabling retailers to analyse buying behaviours, search terms and a whole raft of other metrics in an instant, allowing brands to serve up personalised, relevant recommendations and content at scale. The end goal being more loyal, higher spending customers. In this session, retailers and experts will uncover how businesses can make personalisation pay. |
11:20-12:00 - Delivering the goods: How to balance final mile profitability and productivity |
Speakers: Huboo chief executive Martin Bysh; Everything5pounds.com chief operations officer Robert Kulawik; Dada Group general manager of product operations Ms Dora Guo; Flare Audio founder Davies Roberts With the 'Amazon effect' continuing to create high consumer expectations of fulfilment efficiency, online profitability for many retailers is impacted significantly by the need to provide fast, free deliveries. To cope with overstretched capacity, retailers are crying out for solutions that enable them to manage inventory and power more productive human-centric warehouses and distribution centres in order to increase operational and cost efficiency. In this session, experts, retailers and brands will come together to explore how businesses can intelligently power fulfilment for their online stores using proven productivity strategies and the latest cost-saving logistics and delivery innovations. |
12:00-12:30 - Networking |
Want to speak to other retailers and brands and find out how they’re shaping their ecommerce strategies for 2021? Now’s your chance. A rare opportunity to network with your peers in the absence of physical events, we’re bringing together attendees live over Google Meet breakout rooms to discuss and learn from one another. It’s Chatham House rules so we encourage you to share openly and encourage debate. Open to retailers only. |
SPEAKERS
Expect to hear from a stellar speaker line-up of retailers and industry experts across the two days of virtual events for Accelerating Ecommerce Week.
Confirmed speakers include:
Shira Feuer, Trinny London chief marketing officer
Shira Feuer is chief marketing officer at Trinny London, the global beauty company focused on helping women be their best by building confidence, delivering impactful entertainment and fostering genuine community.
She is responsible for worldwide revenue growth, new customer acquisition, long-term retention, product marketing, brand and creative, performance marketing and paid advertising, owned editorial and social content across both Trinny London and Trinny Woodall channels, PR and influencer marketing, and the growth and engagement of the brand community.
Feuer's previous experience spans renowned global brands such as The Walt Disney Company and Burberry, international media agencies and high-growth, venture-backed start-ups. She sits on various client advisory boards and digital leadership councils and consults for diverse global brands and non-profits, from Skyscanner to Founders4Schools.
Duncan Painter, Ascential CEO
Duncan Painter joined Ascential in October 2011 as chief executive officer. Following four years of turnaround of the business and growth, Top Right Group (previously known as Emap) was rebranded Ascential and successfully floated on the London Stock Exchange in February 2016.
Before joining the group, Painter was an executive at Sky, where he supported their growth objectives to 10 million customers. Prior to that, he was global product leader at Experian, founder and CEO of consumer intelligence company ClarityBlue, which was acquired by Experian in 2006, and European systems integration director for Hitachi Data Systems. Painter is a non-executive director of ITV.
Martin Bysh, Huboo CEO
Martin Bysh is an experienced entrepreneur and technologist. He began his career as a computer games programmer for 20 years, launching his first game at the age of 16. He followed this hit with many more before turning his attention to the nascent worldwide web, launching one of the UK’s first online dating sites in 2001 and negotiating a significant exit with a sale in 2009.
Moving to the B2B space, he spotted a problem with market research. In 2012, he founded the fastest agile market research platforms in the world, beating Google Consumer Surveys to market and eclipsing it on speed. Bysh is a frequent public speaker at events and brings more than 20 years in development, 30 years in technology and 20 years in B2B sales and entrepreneurship to Huboo.
Ruth Hoy, DLA Piper partner, global co-chair retail and fashion
Ruth Hoy leads DLA Piper’s UK retail sector. She has been a lawyer for more than 20 years and several of her clients are from the retail sector.
Her practice is intellectual property litigation and advisory work. Her particular specialism is litigation involving trademarks and passing off, copyright (including piracy) and related rights, design rights, database rights, breach of confidence and internet domain name and Company Names Tribunal disputes. She also advises clients in contentious matters before the trademark registries. During her career, she has been involved in some groundbreaking litigation in the UK and Europe.
Lisa Byfield-Green, Retail Week head of insight
Lisa Byfield-Green is head of insight at Retail Week, responsible for retailer data insight and advisory projects.
Previously, she worked as a senior retail analyst for online and digital, leading research at IGD and Planet Retail (now Edge by Ascential) in the UK, and more recently LZ Retailytics in Germany.
Andrea Polonioli, Coveo product manager
Andrea Polonioli is a product manager at personalisation and relevance platform Coveo.
He is an expert on ecommerce, customer experience, trends in the online shopping space and technological developments that affect the online commerce industry.
Christina Rapsomanikis, Coty vice-president, ecommerce and digital, North America
Christina Rapsomanikis is a seasoned digital and ecommerce leader, having worked across various FMCG and luxury businesses, including Unilever, Nespresso and Coty, and latterly founding fashion DTC start-up Formula.
Rapsomanikis returned to Coty to lead its US and global account for digital and ecommerce business.
Mandeep Singh, Trouva co-founder and Thrift+ non-executive director
Mandeep Singh is the founder of Trouva, the online platform for inspiring homewares and lifestyle products from the best independent stores in Europe. Trouva launched in 2015, is one of Europe’s 50 fastest-growing companies (FT 1000 2020) and won Emerging Retailer of the Year in the 2019 Retail Week Awards.
Trouva connects its network of almost 1,000 independent curators with a wider global customer base they wouldn’t otherwise have access to, powered by its proprietary technology platform for bricks-and-mortar shops. It has raised more than $40m from the venture-capital investors behind successes such as Farfetch, Etsy and Dropbox, and has been featured everywhere from BBC One to Vogue.
Singh was previously a private equity investor and strategy consultant and set up his first web business from his bedroom in Lancashire, aged 15. He is also an active angel investor and a non-executive director at Thrift+.
Sophie Sharkey, EGO Shoes marketing manager
Sophie Sharkey is marketing manager at EGO Shoes, with more than six years’ experience within the fashion marketing industry.
She is responsible for the marketing team at EGO, setting targets, and is always working to drive company growth through creative and innovative marketing strategies, which have, in the previous year, seen EGO collaborate with celebrities and go live with TV advertising.

Shira Feuer, Trinny London CMO
Shira Feuer, Trinny London CMO

Duncan Painter, Ascential CEO
Duncan Painter, Ascential CEO

Martin Bysh, Huboo CEO
Martin Bysh, Huboo CEO

Ruth Hoy, DLA Piper partner, global co-chair retail and fashion
Ruth Hoy, DLA Piper partner, global co-chair retail and fashion

Lisa Byfield-Green, Retail Week head of insight
Lisa Byfield-Green, Retail Week head of insight

Andrea Polonioli, Coveo product manager
Andrea Polonioli, Coveo product manager

Andrea Polonioli, Coveo product manager
Andrea Polonioli, Coveo product manager

Christina Rapsomanikis, Coty senior global ecommerce director
Christina Rapsomanikis, Coty senior global ecommerce director

Mandeep Singh, Trouva co-founder and Thrift+ non-executive director
Mandeep Singh, Trouva co-founder and Thrift+ non-executive director

Sophie Sharkey, EGO Shoes marketing manager
Sophie Sharkey, EGO Shoes marketing manager
Albert Larter, Wakuda co-founder
Albert Larter is co-founder of Wakuda, the online marketplace championing small independent Black businesses. Wakuda was set up in August 2020 to give Black-owned businesses a platform to be seen by a wider audience.
Larter is responsible for the marketing at Wakuda, from brand awareness to driving new customer acquisitions and engaging with its social media audience.
Larter’s experience comes from working in affiliate marketing for almost 10 years. He has helped large and small brands with their affiliate marketing strategies to acquire new customers at scale. Away from work, he also has a strong interest in investing in stocks and property.
Adam Sopher, Joe & Seph’s co-founder and director
Officially the best-tasting popcorn around, with more than 40 Gold Great Taste Awards, Joe & Seph’s is revolutionising the UK popcorn market with its air-popped corn in a range of innovative flavours.
Now stocked in 3,000 outlets in 19 countries, Joe & Seph’s is proud to work with customers including Waitrose, Selfridges, Ocado, British Airways, Cineworld, Claridges and many more.
Joe & Seph’s has been fortunate to win a number of awards, including The Grocer Gold Award for Exporter of the Year in 2015, Food & Drink Federation Exporter of the Year in 2016, The Grocer New Product Award and the Sweets & Snacks Middle East Best New Product Award.
Adam Sopher plans to continue growing the business alongside his parents, with an aim to have at least tripled it in size over the next five years, secure major retailers across the globe, continue to push boundaries and create unique and delicious flavours.
Phil Booker, Fruugo head of partnerships
Phil Booker has been working with Fruugo since the UK management buyout in 2012, initially in a consultancy capacity and then from 2017 as their head of partnerships.
He manages a partnership portfolio of hundreds of retailers generating circa 50% of Fruugo’s total annual gross transaction value, as well as being responsible for developing new partnerships in many of Fruugo’s 46 global territories, most recently China and Turkey.
With 85% of all sales on Fruugo being cross-border, Booker is well placed to offer insights on selling internationally and how that can be best supported.
David Kohn, Heal’s customer and ecommerce director
David Kohn is a multichannel veteran with a wealth of online and offline retail experience. He is currently driving the digital growth of Heal’s, the world-famous furniture and interiors store.
Kohn has previously held leadership positions in major high street names including WHSmith, Waterstones, Borders and Snow+Rock Group.
As a self-appointed champion of the SME, Kohn is a keen proponent of practical solutions that deliver indisputable performance.
Shimona Mehta, Shopify managing director of EMEA
As an experienced and skilled sales leader and marketer, whose expertise spans the retail, technology, food and beverage sectors, Shimona Mehta is focused on shaping the future of commerce by overseeing Shopify’s innovative commerce platform. The platform enables more than7,000 modern, high-growth and high-volume brands, such as Gymshark, Emma Bridgewater, Allbirds and Heinz.
Before Shopify, Mehta held senior roles at various software, FMCG and consumer research companies in Canada and Europe.
Alex Chisholm, Pret a Manger global digital trade director
Having started his career in Silicon Valley at the dawn of the multimedia revolution, Alex Chisholm has, over the past 30 years, created, developed and produced innovative and proven digital media experiences to engage customers and audiences.
His experience spans ecommerce, loyalty, content marketing, brand building, training, learning and entertainment at MIT, LeapFrog, NBCUniversal, Boston Children’s Hospital, Katz Media and Pret a Manger.
Will Charnley, Seasalt omnichannel director
Will Charnley is responsible for overseeing the brand’s sales online, in stores, through digital marketplaces and via wholesale partners. He is also accountable for channel strategy and alignment of the brand across customer touchpoints.
Charnley joined Seasalt in June 2018 as customer experience, strategy and innovation director and was promoted to his current role in 2019. He has overseen the launch of a new international website, will relaunch the UK site this year and has launched Seasalt with key marketplaces and partners.
Prior to joining Seasalt, Charnley headed up strategy at Greene King, the UK’s largest pub company. Before that, his career had been spent at John Lewis in a variety of operational, strategic and transformation roles.
Davies Roberts, Flare Audio founder
Since launching in 2010, Flare Audio has developed a revolutionary new type of loudspeaker and earphone technology for professional and consumer use, providing a previously unheard level of audio clarity.
The company has sold more than 250,000 of its Isolate ear protectors, ships to over 180 countries, has raised more than £2m via crowdfunding and has grown its workforce from three employees to 20 in five years.
Most recently, Flare launched a new stress-reducing in-ear device, Calmer, and has sold more than 225,000 pairs since June 2020. The Cinema at Selfridges features Flare’s cutting-edge innovative range of loudspeakers installed across three screens in a Dolby Atmos set up.
Rosie Shepard, Retail Week reporter
Rosie Shepard is Retail Week's newest reporter, joining the content team in July 2019.
She covers fashion, home and DIY, electricals and entertainment, and also has a keen interest in sustainability and ethical practices.
Ms Dora Guo, Dada Group general manager of product operations
Ms Guo joined Dada in 2014 and serves as general manager of product operations at Dada Now. She is responsible for Dada’s logistics products team, delivery operation, middle platform and logistics business operations. Ms Guo is an industry expert with extensive experience in the ecommerce, logistics and internet sectors in China.
Dada Group (NASDAQ: DADA) is a leading platform for local on-demand retail and delivery in China. The company operates Dada Now, the largest open on-demand delivery platform in China by number of orders. As of September 30, 2020, Dada Now’s last-mile delivery service covered more than 2,600 cities and counties in China. The strong on-demand delivery infrastructure enables Dada Now to serve as the backbone to the company’s partners, including Walmart.
Prior to joining Dada, Ms Guo worked as product manager at Anjuke.com, AdChina and Ebay, where she worked on digital platforms and data products.
Robert Kulawik, Everything5pounds.com chief operations officer
Robert Kulawik is a hands-on, results-oriented and decisive leader with multifaceted experience.
Whether a business owner or a manager, Kulawik looks to build a future-proof and scalable proposition, drawing on his broad curiosity-driven experience.
At Everything5pounds.com as a chief operating officer, his cost-effective approach towards any business process enables the brand to hold up its USP for the 10th year running. The role involves overseeing the daily operations of this pureplay ecommerce fast-fashion retailer across all departments.
The business attracts 5 million monthly visitors, fulfils 1.5 million orders of up to 8 million items a year, all in a strictly cost-conscious environment, with all vital business functions – from goods handling and order fulfilment through to media and content creation, marketing, customer service and admin – integrated under one roof, allowing efficiency, synergy and agility in running a value-driven business.

Albert Larter, Wakuda co-founder
Albert Larter, Wakuda co-founder

Adam Sopher, Joe & Seph’s co-founder and director
Adam Sopher, Joe & Seph’s co-founder and director

Phil Booker, Fruugo head of partnerships
Phil Booker, Fruugo head of partnerships

David Kohn, Heal’s customer and ecommerce director
David Kohn, Heal’s customer and ecommerce director

Shimona Mehta, Shopify managing director of EMEA
Shimona Mehta, Shopify managing director of EMEA

Alex Chisholm, Pret a Manger global digital trade director
Alex Chisholm, Pret a Manger global digital trade director

Will Charnley, Seasalt omnichannel director
Will Charnley, Seasalt omnichannel director

Davies Roberts, Flare Audio founder
Davies Roberts, Flare Audio founder

Rosie Shepard, Retail Week reporter
Rosie Shepard, Retail Week reporter

Ms Dora Guo, Dada Group general manager of product operations
Ms Dora Guo, Dada Group general manager of product operations

Robert Kulawik, Everything5pounds.com chief operations officer
Robert Kulawik, Everything5pounds.com chief operations officer
REPORT ACCESS
Our transformative report for retailers to win consumer attention, convert them into paying customers and keep them coming back for more was published on February 10, 2021.
Produced by RWRC in association with DLA Piper, Ecommerce 2021: Four steps to engagement, conversion and loyalty online, will be your blueprint for success online.
The report will map out the new ecommerce shopper journey, uncovering how retailers and brands can use savvy search, data and personalisation tactics to reach and retain customers online.
GET INVOLVED
Are you interested in sharing your insights with our audience of retailers and brands?
Sponsorship of Accelerating Ecommerce Week provides exclusive speaking opportunities, targeted lead generation and maximum brand awareness.
Help retail businesses optimise their online strategies for 2021 and position yourself as thought leaders in this critical channel.
Contact Retail Week's relationships director to find out more: isobel.chillman@retail-week.com