May 15, 10am-10.40am, online
Against a backdrop of tax contribution hikes, US-imposed tariffs and cautious consumer spending, transforming shoppers into brand superfans is critical to unlocking sustainable growth.
But with a staggering 73% of UK consumers worried about the high cost of living and just 8% of shoppers saying they are increasing their spend, Retail Week’s annual How They’ll Spend It report brings the importance of implementing a winning customer loyalty strategy into sharp focus.
In a market driven by price and convenience, how can retailers gain a genuine understanding of their customers to build trust, differentiate themselves and ultimately turn fickle shoppers into true brand advocates?
Join Retail Week, SheerID, Seasalt, Spar UK and Vinted for this free virtual event on how to attract, delight and convert consumers into brand superfans in 2025.
Register to watch the free event on Thursday 15 May, at 10.00am-10.40am.
You’ll discover:
- How to leverage customer data to create more meaningful connections
- The latest innovations around personalisation that are supercharging CX
- How to add value through content and customer experiences
- Ways to mitigate risks around data privacy and protect consumer data
Can’t watch live? No problem. Register and watch on demand any time you like.
Meet the speakers
Amy Thom, Chief Marketing Officer, Seasalt
Amy Thom is Chief Marketing Officer at Seasalt Cornwall leading the brand’s marketing and online trading teams. With a strong background in fashion retail spanning 25 years, Amy has led brand, marketing and customer strategies for well-known brands such as Gap, New Look, and River Island.
Andrew Smith, Senior Director Brand, Vinted
Andrew Smith is a seasoned marketing expert and creative leader with over 20 years of experience across scale-up companies, global organisations, and creative agencies. With a unique blend of strategic thinking and creativity, Andrew is known for his ability to drive growth and marketing performance by creating powerful and purpose-driven brands. As a true “right brain, left brain person”, Andrew draws inspiration from the intersection of technology, culture, data, and creativity to develop innovative marketing strategies that resonate with audiences worldwide.
Notable positions in Andrew’s career include his current role as Senior Director Brand at Vinted, Advisor Chief Marketing Officer for Angell Mobility, Chief Marketing Officer at VanMoof and Global Brand Director at Booking.com. Andrew is passionate about leveraging his expertise to drive innovation and growth in the ever-evolving landscape of marketing and brand management.
Tim Fairs, Brand and Digital Controller, Spar
Tim Fair is an experienced marketing and ecommerce director who has created a step change in the operating performance of well-known retail brands with annual sales of £4m to £4bn, including Currys, Virgin, McColl’s Retail Group, Morrisons, Clintons and Spar. This has been achieved by placing the customer at the heart of strategy, planning and execution. Tim has also worked for several start-up businesses doubling sales in 12 months by increasing traffic, conversion and AOV.
Emily du Luart, Head of Solutions Consulting, SheerID
Emily du Luart leads SheerID’s Global Solutions Consulting team, where she helps brands tap into the power of identity-based loyalty. In her two years at SheerID, she’s partnered with brands across EMEA – including Ikea, JD and Lufthansa – to design loyalty strategies that use exclusive, verified offers to create real connections with high-value customer audiences.
With over a decade of experience in pre-sales, Emily brings a strategic, consultative mindset to every engagement. Prior to SheerID, she spent three years at Slack in their Communications, Media & Telco vertical, and held a solutions role at MarTech platform Percolate. Across roles, she’s built a reputation for turning complex challenges into scalable solutions and for building strong relationships with partners and colleagues alike.
Kate Doherty, Head of Commercial Content, Retail Week (moderator)
Having started her career as a business journalist 20 years ago and worked extensively as an editor and retail analyst, Kate Doherty is experienced in communicating retail-focused insight and analysis on market performance and industry trends.
As acting head of commercial content at Retail Week, Kate works with brands to create and deliver thought leadership and actionable insights via diverse campaign formats, ranging from reports to live events, helping businesses build connections and grow.
Venue
Online
