As one of a clutch of UK retailers to have benefited so far from the Brexit vote, Asos today brandished a glittering set of half-year results.
The slumped value of the pound post-EU referendum has helped boost Asos’ international sales, which rocketed 54% over the half.
With overseas accounting for more than 60% of its revenue, this has helped propel growth.
As a net exporter, sterling weakness has created what Asos boss Nick Beighton refers to as an ”FX tailwind” and has enabled it to increase investment in low prices, making it increasingly difficult for its fast-fashion rivals to keep up.
But Asos, while one of the protagonists in its field, is not the only fashion etailer in the ring.
A slew of competitors from across the globe are seeking to emulate its successes.
One opponent is London-listed Indian etailer Koovs, which today registered an 87% uptick in full-year sales to £18.6m.
Find out who else is hot on Asos’ heels in our analysis.
On the other side of the coin, big-ticket retailer Topps Tiles has encountered some flak since June’s EU referendum.
As well as struggling against tough comparatives, factors including waning consumer confidence have culminated in “tougher” trading conditions, Topps said as it posted a 1.4% drop in sales.
Quote of the day
”The adage that ‘if people don’t move they improve’ is true, but the reality is, if they haven’t moved, they just don’t do as much.”
– Topps Tiles boss Matt Williams speaking to Retail Week about the factors taking a toll on sales
Today in numbers
26%
The proportion of supermarket goods bought on promotion – the lowest level since 2006 – according to sector data from Nielsen
100 million
The number of products available on Amazon Business, which launched across the UK today
Tomorrow’s agenda
Look out tomorrow for our video interview with Dreams’ boss Mike Logue.
Emily Hardy, senior reporter
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